Fundamentals
of Pharmaceutical Forecasting.

Outcomes:

The aim of the course is to instill greater confidence in forecasting by providing an in-depth understanding of forecasting fundamentals. Following this course you will be able to:

• Identify the most appropriate forecasting methodology for your product
• Rationalise the pros and cons of different forecasting approaches
• Develop a forecast using best practice principles
• Ensure forecasts are clear and transparent for all users
• Critically assess existing forecasts

Who should attend:

We developed the Fundamentals course for anyone who plays a role in the forecasting process, no matter of their ability; brand teams, business intelligence, analysts, forecasters and those completely new to forecasting.

What will be covered: 

All key topics will be covered to ensure a strong and comprehensive understanding of forecasting:

• Founding principles of good forecasting
• Key steps to creating a forecast; define, trend, event, convert
• Sales vs Epi vs Opportunity vs Patient Flow methodologies, and how to choose the correct approach
• How to include seasonality, structural breaks, recently launch products and much more, in your trend
• Probability, scenario, and econometric based approaches
• Conversion to volume and revenue

Once purchased,  you will have access to this training course for 3 months.

Example content:

How will it be covered:

The training is brought to life using engaging visuals, real-life examples, and a do-it-yourself case study.

• 17 videos and accompanying text walk you through the 4 key fundamentals of forecasting
• 6 real-life examples bring theory to life
• 5 quizzes test your understanding as you move through the training
• 2 case studies to put into practice what you have learnt– one in which you can design and build your own forecast model

Total time: 7 hours