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Forecasting – Defining Your Market (Core)


Outcomes: The aim of the course is to instill greater confidence in forecasting by providing an in-depth understanding of the core approaches to defining the market.

This course is a sub-course of our full fundamentals of forecasting training course, which expands on each aspect of forecasting in detail – define (core and advanced) / trend / event / convert.

Who should attend: We developed the Fundamentals course, and sub-courses, for anyone who plays a role in the forecasting process, no matter of their ability; brand teams, business intelligence, analysts, forecasters and those completely new to forecasting.

What will be covered: All key topics will be covered to ensure a strong and comprehensive understanding of the core approaches to defining the market:

  • Founding principles of good forecasting
  • An understanding of the key first step to creating a forecast; defining the market
  • Sales vs Epi methodologies, and how to choose the correct approach

Once purchased,  you will have access to this training course for 6 months.

How will it be covered:

The training is brought to life using engaging visuals, real-life examples, and quizzes.

  • 6 videos and accompanying text walk you through the core approaches
  • 2 real-life examples bring theory to life
  • 2 quizzes test your understanding as you move through the training

Total time: 1 hour

Course Features

  • Lectures 9
  • Quizzes 2
  • Students 7
  • Certificate Yes
  • Assessments Yes
  • Introduction 0/1

    • Lecture1.1
      Introduction 01 min
  • Key Forecasting Principles 0/4

    • Lecture2.1
      Important elements and philosophies of good forecasting 09 min
    • Lecture2.2
      Key considerations for good forecasting 11 min
    • Lecture2.3
      Key steps to follow when forecasting 03 min
    • Quiz2.1
      Key forecasting principles quiz 5 questions
  • Defining the market 0/6

    • Lecture3.1
      Introduction to defining the market 07 min
    • Lecture3.2
      Sales approach 14 min
    • Lecture3.3
      Example of sales based model 03 min
    • Lecture3.4
      Epi cross-sectional approach 15 min
    • Lecture3.5
      Example of epidemiology cross-sectional model 03 min
    • Quiz3.1
      Defining the market quiz 3 questions