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Forecasting – Defining Your Market (Core)

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Outcomes: The aim of the course is to instill greater confidence in forecasting by providing an in-depth understanding of the core approaches to defining the market.

This course is a sub-course of our full fundamentals of forecasting training course, which expands on each aspect of forecasting in detail – define (core and advanced) / trend / event / convert.

Who should attend: We developed the Fundamentals course, and sub-courses, for anyone who plays a role in the forecasting process, no matter of their ability; brand teams, business intelligence, analysts, forecasters and those completely new to forecasting.

What will be covered: All key topics will be covered to ensure a strong and comprehensive understanding of the core approaches to defining the market:

  • Founding principles of good forecasting
  • An understanding of the key first step to creating a forecast; defining the market
  • Sales vs Epi methodologies, and how to choose the correct approach

Once purchased,  you will have access to this training course for 6 months.

How will it be covered:

The training is brought to life using engaging visuals, real-life examples, and quizzes.

  • 6 videos and accompanying text walk you through the core approaches
  • 2 real-life examples bring theory to life
  • 2 quizzes test your understanding as you move through the training

Total time: 1 hour

Course Features

  • Lectures 9
  • Quizzes 2
  • Students 5
  • Certificate Yes
  • Assessments Yes